From Twilight to Trendalicious Trivia: The Evolution of a Buzztime Game

Okay, I'm totally lying. We were discussing our Obsession (note the capital O) with allthings Twilight, which segued into a conversation about ways to inject it into our programming lineup. Surely we weren't the only over-30, welled-educated professionals whose guilty pleasure du jour involved the undead and a pack of teenagers of the canine persuasion (oh yeah and that really insecure girl they're obsessed with). We came up with a plan to hijack the half-hour Countdown game after Spotlight on Friday nights in November to see how many of our players were Twi-hards like us.

Fast forward four weeks and we found that game play, registrations and interactions with our social media pages increased quite a bit. Why? It wasn't about catering to a demographic or even bowing down to pop culture per se. It was about relevance - pure and simple.

Fast forward once again to three months later and we are very, very pleased to announce the debut of our brand-spanking-new game: Trendalicious Trivia -- the product of what we now affectionately term The Twilight Test.

Airing Friday nights after Spotlight, Trendalicious will focus on one topic per month -- sometimes broad (think the debut month's 90's topic) and sometimes specific (ala Twilight). The objective here is to test players about the things that are being talked about out in the world, at the moment, whether it's vampires or vacation spots.

As we evolve the game, we envision themes and content that are culturally relevant, challenging and most-importantly fun. And while the pop-culture aspect will be evident, we're confident that even the most hard-core Buzztime player will find something appealing within the collection of topics we have planned.

For some, playing Trendalicious Trivia will be a chance to prove that they have their finger on the pulse of the world around them... and for others (including a few obsess.., er very hip and "in-the-know" Buzztime employees) it will be a chance to, from time to time, indulge in some guilty pleasures of their own.

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